Search engine optimization (SEO) is the process of getting websites to rank higher for certain search terms to drive quality traffic to the site. This quality traffic can be very easily converted to new customers. Not only does SEO improve sales, but it improves the user experience massively. An optimised site will have a load quickly, be clear to navigate and contain useful info.
SEO for small businesses is a powerhouse for brand awareness and trust building. Appearing at the top of the search results shows viewers that your site is considered to be the best result for what they are looking for.
Small business owners can use SEO to beat out their competitors and quickly gain traction in their niche. Creating an optimised website is one of the best ways to build a big web presence and come to dominate the search engine results page.
Here are the five major benefits of SEO for small businesses.
1. Improve The User Experience With SEO
User experience should be the main aim of every website. Providing visitors with the best journey with your brand is vital. SEO does exactly this. A properly optimised site will load quickly, be easy to move around and have the right information. Some people still think search engine optimisation is just for search engines. Now though the emphasis is on a great user experience that is optimal for search engines.
A well made site is simple to use, so visitors will navigate to more pages and see more of the website. An easy to use site will keep more visitors on the site for longer. Combining this with well written content makes a perfect storm for viewers.
Proper on-page SEO will lead to a much better and enjoyable website. Search engines like websites that people spend a lot of time on and engage with. This is a big help in getting to the top of the SERP’s.
2. SEO For Small Businesses Brings In New Customers
A business websites main reason for existing should be to attract new clients. A business without a website won’t be taken seriously, that’s one of the reasons companies put so much money into their online presence. Optimising your website properly will have you grow far quicker than those without.
For new or small business SEO has one of the best returns on investment of any marketing method. You can laser focus in on clients who are already interested in buying the products or services you provide.
A relatively small investment can bring massive returns providing you target the right search terms. People who are already in the market for what you have to sell are sure certs to convert into buyers. SEO can be the most effective way of doing this.
3. Drive Conversions With SEO
How users move around your site is key to increase conversions. Nurturing them from beginning to end on their buying journey is a great way to do this. A site that loads quickly with a similar look on desktop and mobile is ideal. This will help attract and keep visitors. When you keep the buying process as smooth as possible people will be attracted back to your website. A simple but effective way to increase brand loyalty and reach new customers.
4. Make Your Business More Visible
Getting to the top of the SERP’s is a great way to get more eyes on your brand. Customers seeing your company at the top of search engines will make them view your site as far more trustworthy then those ranked lower than page one.
If you’re a smaller business getting to the top of the SERP’s is a great way to compete with bigger companies. Targeting certain search terms connected with your business will make you appear just as reputable as your bigger competitors. If you’re not participating in optimising your site then your business is already behind.
5. Use SEO To Get Ahead Of Your Competitors
Take the scenario that you are looking to buy two identical products from a company. One has a well optimised site and the other doesn’t. Who are you going to buy from? Of course it will be the optimised site. It will look better, be better to use and overall build more trust. Search engine optimisation brought in that extra sale.
SEO can be extremely useful in your business succeeding. If you aren’t optimising your site then you are way behind, because I can guarantee your competition is.
If you want to see what benefits SEO can have for your business then get in contact today!