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Why SEO Is Essential For Your Business

Utilising SEO can quickly grow your business. SEO Ireland is usually a bit lacking, which means that there is a big opportunity for your business to make a big impact on your profits.

1. Improves Competitiveness 

Owning a business is similar to a race. Winning requires you to be the first past the post. The main aim is to beat your challengers.

Your lowest aim should be to not fall behind. However you really should try and get to the top of the group and push on into first place.

Without a doubt, all of your direct competitors are currently doing SEO. Search engine optimization is commonplace enough these days that businesses in practically every industry are using it to stay ahead.

Look up anything on a search engine and I can guarantee you those near the top have actively engaged in SEO to get to where they are. Getting to the top of the first page can make a huge difference to your business.

The simple fact of the matter is that without SEO you aren’t competing with the other brands like you should be. Without the knowledge or time to do it, search engine optimisation can be tough, we can help that.

2. Customer Research Starts Online

The majority of people now begin their buying process with online research. They start comparing brands and figure out what is the best option for them. Getting your business in front of people at this stage is a huge boost. You capture them before their minds are made up and can convince them to buy from you.

If you aren’t on the first page, people won’t buy from you because they don’t know you even exist.

Using SEO however lets you show your products/services to potential customers just when they are researching and figuring out what they need. Less than 10% of people actually go past the first page, and if you’re not there you will be left fighting for scraps.

3. Drive Traffic To Your Website

SEO’s main goal is get quality, relevant traffic to you website. Breaking into the first page is a must to seem relevant and like a good business. People need to see that your site answers their question or fixes their problem. Getting people to engage with your content is the best possible result and an aspect that SEO can seriously help with. 

A website is available 24/7, showing off your business all the time. Ideally it should be made to keep new customers coming and previous ones engaged.

– Hitting the top of the SERP’s means more traffic

– This traffic can become leads if it they are engaged

– More leads means more clients, simple

Really this is simply explained by the fact that SEO shows your business to more people who are looking for what you sell. The more people who are interested in what you sell, the more sales you will have.

4. Brand Recognition

Getting people to be able to recognise your brand means your brand has to always be there in front of them. If they can’t see or hear of you, they won’t know who you are.

Having a recognisable brand can help your business in a number of ways. If people know you and your company they are going to be more likely to buy from you. People like to buy from companies they feel they can relate to or think they are a part of. 

As the owner, you have to create an ethos and feeling about your brand that is solely yours. This ethos must translate across to all aspects of your company, from the language and colours you use to the products themselves. Consistency is key, your products have to easily recognisable as yours just at a glance.

However, all of this work will be wasted if your site is buried on page three. All of your work will be squandered.

Optimisation makes it simple for people to find you once you catch their eye with your well thought out branding.

5. Safeguarding Your Company’s Future

Business owners often get fixated on the initial investment for SEO. While the work is costly, you are safeguarding your company for the future. Gathering more and more traffic will let your recoup this investment.

SEO is one of the best investments you can make to improve your bottom line. Not only will your business be out there more, but you then appear to be an industry leader thanks to your quality content and ranking.

Often, SEO conversion rates are among the highest of marketing endeavours. This is down to the fact people searching online are going to be in market buyers, they know why they are seeing your brand.

When buying an ad in the local paper lets say, everyone is going to see it. However, not all of these are buyers. They don’t care what you are selling.

If you are looking for an Irish SEO company, contact us and we will see what can be done.