Do you want to keep your site safe and performing to the best of its abilities? Well then you need website maintenance. We are the perfect choice for your website. Every website will need to be maintained and managed, it is just the nature of the business. Whatever the size of your business or website, we can help keep your site in perfect condition.
Get in touch with us today if you want to have your website performing as best it can.
What Does Website Maintenance Include?
We customise each of our plans to suit the client’s needs. However, our basic plans include hosting, regular website updates and security ensuring your website is secure. This means that that you will not have to worry about your website being safe and up to date ensuring you can get on with other parts of business. No matter the size of your business, we can help you keep your website performing just it should.
Maintenance plans can do more than just keeping your site up and active. They can really help build and improve your website, crafting something that will be perfect for your business goals. We can help you improve your website to create something you are constantly happy with by updating content to just what you want.
Combine a website maintenance package with some of our SEO abilities and you have a site that will be a major asset to your business. Our maintenance plans work with our SEO work to keep your site secured in that top spot and running as fast as it can thanks to quality design and hosting.
If you are interested in creating a website maintenance package for your business, then get in contact today.
The Basics of Website Maintenance Services
Website maintenance is key to any business. Regular maintenance is more than just keeping everything fresh, it means keeping your site up to date with newest safety features and ensuring it runs efficiently. See our recommendations to keep your site safe.
Maintain the Website Often
Regular website checks and updates are a must, we would say at the very least, once a year. Every 3 months would an optimum amount. Doing this means you can find any content errors, embarrassing typo errors, bad links or poorly optimised content. Check the site both as a user and behind the scenes to get a full 360 view of things.
Up to Date Responsiveness
Make sure your site response well on all browsers and on all device sizes with those browsers. This should be done every six months as demands are constantly changing.
Points Of Contact/Forms
Ensure all of your forms or other points of contact are working. From being able to write in forms, to buttons and checkouts if you have an e-commerce site. Errors should display if you input the wrong info or miss a section. If these aren’t working as they should you could be missing out on tonnes of clients.
Regularly Perform Backups
Backups are the only thing stopping you from losing your entire website, and so must be done regularly. Your business may be the backbone of your company and losing it could be devastating. Backups can be done automatically using a plugin.
Website Maintenance With Analytics
Stop issues early on before they grow into something bigger with analytics. Keep an eye on your key performance indicators (KPI’s) to get issues sorted fast. If your SEO rankings drop these will indicate that something is up with your site and not well. This work however will not only mean your site is safe but it will be optimised and ranking better.
Check Your Security Software
To protect both your information and your site from people trying to break their way into your site you must use security software. Options like WordFence are good. Make sure everything is up to date and can be updated regularly by having them update automatically. Regular checks though mean that you won’t leave anything behind.
You have to keep your site up to date for multiple reasons. These range from security to speed and content. If you avoid it your could run the risk of not only losing business but your entire website. If you would like website maintenance preformed on your site, get in contact today.
Why Is Website Maintenance Important?
Keeping your site in top form should be a major priority for any website owners. When a customer comes to your site they should get the impression that you are a proper professional business. With regular website maintenance and updates your business means you will be retaining customers you have currently and grow quickly to bring in more
Lets focus in more on specific points you can improve upon with website maintenance.
Improve Site Visitors Experience
Consider the experience of a person making a visit to your site. If it takes forever to load and eventually when it does there are bad links, no SSL Certificates, spam comments, etc. This is a pretty poor first impression for anyone.
Now think of the opposite. You come in on a site that is perfectly maintained . It loads quickly, all the website content appears correctly and the site is easy and clear. This is perfect and shows that the site’s performance is high.
This seamless online experience is vital to anyone visiting the site and is down to web maintenance. This improved experience means you increase your website dwell time and ultimately your income. This positive impression and experience will draw in more visitors to your website and continued traffic growth.
Website Maintenance and SEO
A website maintenance plan doesn’t only aim to provide visitors with a great experience, it will improve your SEO strategy and help give you the best positions on search engines. Search engines use crawlers to read and index your website. These bots then dictate where your website ranks on the relevant search engines.
For example, Google bots will scan your site. These bots then evaluate the quality of your website and use this to choose where to rank it online. There are a few factors that are used to rank, these are generally broken into technical SEO, website content and backlinks to your chances of succeeding on the search engine results pages.
A poorly executed SEO strategy will kill your rankings. Things like missing pages, broken links, duplicate content etc. will cause you to spiral when trying to rank. Website maintenance services avoids this very simply correcting them before they can be crawled and indexed. Keeping the site maintained and healthy is a must to keep on top of your SEO.
Your Reputation Needs to be Maintained
Poor website maintenance is a bad representation of your business. Old website content with broken links and images that are loading weird don’t bode well for a businesses service. It gives an impression of scrappy quality work that nobody cares for.
Web maintenance is an easy way around this. It puts into a positive position, and shows that you are a thorough and considerate business. For this, a website maintenance tasks are the only way to stay on top. Avoiding broken links, adding new content and keeping the site healthy are the best way for you to do this. It is something that is easy to stay on top of but vital for a good impression.
What are Website Maintenance Costs?
If you let your website go unmaintained for months or years then it will degrade. The website software will go out of date, the site will slow and the website will degrade. The cost of website maintenance packages are miniscule versus getting the site back to standard. It is much more cost effective to avoid big issues cropping up by fixing small ones when they pop up.
So, how much do website maintenance services cost? The maintenance cost vary depending on what maintenance services you choose. A basic website maintenance plan is going to start off pretty small, largely just keeping on top of website software updates. You can then continue to build on these maintenance services by adding more services like website statistics, advertising and marketing campaigns, web hosting, security updates, etc.
What are the Advantages of Paying for Web Maintenance Services?
Keeping Your Brand Safe
You can not put a value on keeping your brand healthy. When people visit your site they are immediately judging your company and its brand. You wouldn’t show up to work or a job with a messy look and make a really poor first impression so why should your website be any different? Website maintenance services will not 100% reduce to nothing however it will reduce it massively and when it does happen it will only be minor versus a major issue.
Lets say the issue isn’t your website looking poor and it is in fact something more sinister like an attempted attack or security breach. Software can go out of date and with this comes a whole host of issues. At the top of this list is security weaknesses crop up. Software updates provided with website maintenance packages will stay on top of this and avoid huge security breaches. The website maintenance costs of this would be far lower versus the risk posed from these and the cost to secure the website again.
All of the above scenarios pose the issue of damaging the one thing your company lives by which is reputation.
An up to Date Website is a Safe Site
The web is forever evolving and your website needs to keep up pace with this. WordPress sites are constantly getting updates to plugins, security updates and core updates which need to be kept on top of. If weaknesses appear they can be exploited and cause major issues for you. A site the is not secure is going to drive customers away. Customer data can be taken with a leak like that and damage your company. Our security scans will stop this and keep you safe.
Get a Quality Web Hosting Service
Having an excellent hosting provider is a must when you want to have the best site out there. A website maintenance service should include the cost of hosting in the maintenance costs. Hosting is not just a place to have your website live online, it is a critical part of your online presence. Hosting dictates your site speed and security. Having a company that provides reputable hosting as part of their website maintenance tasks is a must.
Avoid Missing out on Potential Revenue
A critical error on your website will cause it to go down and be offline for an undetermined amount of time. This could be anything from a few minutes up to days depending on the severity of the issue. Either case could be a catastrophic disaster for any business. This may seem like a reach but if enough issues arise it can very easily happen.
Even if your site doesn’t go down you could be facing something similar awful as your landing pages producing 404 errors and causing customers to just leave the web page. Even smaller issues like a slow website can cause major issues. Any site that has a load time of over 3 seconds is at a major disadvantage.
Website maintenance means your site can keep running smoothly. The website maintenance cost is easily out weighed by the easy increase in revenue. By staying on top of any updates and keeping the site humming along then you can drive revenue with your business.
Make Your Life Easier
Running your business is a stressful lifestyle. The last thing you need to be at is web maintenance, running your website’s SEO, worrying about website domain name renewal. Picking a maintenance plan lets you focus on the day to day running of your business and doing what you do best. Time is money, and a pro will give you a maintenance service that is far quicker and cheaper than how long you would spend doing it
Regular website maintenance is a must for everyone who manages a site. Without, not only will your content become dated but your very business itself could be put at risk. Get in touch with us to hear about our website maintenance options and see what else we can do for you.