Have you ever come across a website that seems outdated, old, or possibly just boring? These neglected websites can be counterproductive to establishing good relations with colleagues and clients. If you fear your website is in danger of getting, here are some of the reasons that updating your website could infuse your marketing efforts with new vigour.
Updating website content is an important task for any organization that will be making a connection through an online digital presence. When a site is kept regularly tended and carefully manicured, it increases the trust and comfort folks have in doing business with the brand.
Website Development: Keeping It New
Your business is important to you, but unless you can express this through your primary point of contact on the digital plane, your organization’s website, it can be difficult to transmit this professionalism to your clients. The modern client has the attention span of a toddler. If they can’t fully understand the purpose or benefits of the website within a few seconds, they may leave and look for something more interesting.
So, how can you avoid this issue?
The design and layout of your website should be redone every two years for best results, but regular updating, polishing, and curating should be done far more frequently. Depending on the type of information you will be provided, this could be done every few months to once a year.
Of course, not all content will need to be updated. A company that is making regular blog posts may update its content with some regularity already, but it will not always be necessary or even advisable to update or rearrange the landing page. The landing page contains fairly consistent messages and required actions — and customers like this reliability in their digital companies. Other changes can be made as needed when needed and are far easier to make if the website is regularly updated.
But if you notice that your website is not converting the traffic it attracts in paying customers, this should be examined thoroughly. This situation could be indicative of your website using old content or not functioning properly. A website that takes a long time to load, contains missing links or uses poor content is going to repulse potential customers — which can be costly as it is pointless.
When it comes to selecting the content on your page, it is not just some words that can effectively carry the essential keywords. You will need to think about how this content is being used on your site and if it is effectively presenting these keywords and phrases to your target audience.
You Want People to Know Your Brand
For better or worse, the only sample of your business that most of your clients will have before they make a deal with you is whatever they see on your website. With this in mind, it behooves you to always keep your website in immaculate working order and well-stocked with content that can entice your clients to your expertise and professionalism.
What better way to present this valuable content, than in a neat and well-appointed layout? Making sure that everything is simple and of the highest quality says much to your digital client about the caliber of your company and its standards of excellence.
You will want the right clients to find you, and this is done by carefully matching their interests with the specialized products and services you are offering. This is done by carefully choosing the content you will use to attract clients to your area of expertise.
Boost Your SEO
As the major search engines seek to improve their services to clients, they will be improving and adjusting their search algorithms. This means that many details of web development will have to be adjusted and adapted to maintain a strong position in the highly competitive online markets. A regularly updated website will have no problem weathering the changes of the ever-changing digital frontier.
Much like dirty bathrooms at a restaurant, a website that is running on outdated content is a major red flag for a potential customer who must take a big risk in doing business with an online company. If the content is outdated, what else could be out of order that could cost them
Improve Your Marketing Funnel
The days when customers would arrive at a website and immediately make purchases have all but gone. These days, customers want to be given the grand tour through the entire inner workings of your organization before making their decision and marketing masters have responded by creating captivating marketing funnels that accomplish this very task.
The website and the many other aspects of your digital online presence will all play a role in telling this story to your captive audience. With this in mind, the props, setting, and lines may need to be adjusted to deliver a stellar performance.
Give Returning Customers Something New
It is far easier to maintain a customer than to find a new customer, but this means keeping them enticed with something new and improved. A good way to build a website that will constantly entice return customers is by keeping it regularly updated with something new and interesting.
Final Notes on The Importance of Keeping Your Website Updated
Finally, no one wants to sit around waiting for their content to load, they want their business now. Slow load times are one of the biggest pitfalls on the road to making a good deal with your clients. If your entire process takes any longer than 3 seconds to load, you are running the risk of sending a bad message to clients.
A regular review of your website and content can help you better understand what is happening here. You may have files that are especially large like images and video content. There are tools available that can help you minimize the content of your website and this can help it load faster.
