Why You Need to Keep Your Website Content Fresh

There is a belief among many companies that having a website is just what you need to be found online. However, this is not true. Yes, launching a website is good and a step in the right direction, but you can’t let the web content languish.

A website design is never completely done, it needs to be consistently worked on and updated to compete in the SERPs. Not updating a website will let it sit and disappear into the background. However, creating new content and writing it etc. can be very time consuming. How do you create content consistently? Read on to find out.

web content

Do Your Keyword Research For New Web Content

Researching keywords that are relevant to your business is a must when creating new content. Look up keywords on tools like Keyword Planner. When writing, create the web content based around these keywords to help your SEO efforts.

Look At Your Rivals Web Content

Search for the top results in your niche and discover what web content your competitors are using to rise to the top. Do no, under any circumstance copy what others have written on their site. You can, however, look at the content for inspiration and an idea of what to write.

Get an idea of what keyword they are focusing on, and what type of content they are creating. Then, take this and create your own unique content and post.

Blog, Blog, Blog

Writing for a blog is an easy way to keep adding new website content. If you feel you are lacking in your writing prowess, don’t worry. Create your headings first and then think about what you want to say to explain this point more in-depth.

Create web content consistently, add consistently and ultimately, try and make yourself appear as an industry authority,

Keep Images Fresh

Having out of date images is a sure way to look behind the times. Having an image from five years ago with ex members of staff sends out a bad image. Instead, update them every few months to keep everything new and modern.

If you would like your web content to be updated and refreshed, get in contact with us for some website maintenance.