You have to keep your website in the best possible condition. Search engines are becoming a more and more important in running a successful business. You don’t need to have an e-commerce site to reap the benefits of an optimised site, foot traffic to your store can go up massively with some SEO. A lot of customers start their research online, in fact 78% of them do. See our recommendations to optimise your website.
1. Use Speed To Optimise Your Site
Search engines are a merciless beast, and if you aren’t keeping up with the latest trends then you will fall down the rankings. Google Insights will offer you a good idea of how your site is doing in terms of speed. The speed of a website will be an ever changing factor. You will be constantly removing and adding bits to your site. Watch Google Insights to know where you stand, they decide where you rank after all.
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2. Research Your Keywords To Optimise Your Website
To write search engine optimised pages you have to know your search engine is looking for. Writing for stuff that YOU think will rank is a very different prospect versus what will actually rank. Doing your groundwork will save you tonnes of time and effort. Look at the key metrics of the keywords to know what to write for. Once you write this content, you have to keep an eye on the metrics behind them to make sure they are still performing how you want.
To start your journey, Google’s Keyword Planner is the right spot for you. Fill in the relevant details and get a fill of keywords to pick from. Your holy grail of a keyword is one with a lot of searches but not much competition.
3. Write Optimised Pages
The time has come to start using the keywords you have researched. When creating, always have the keywords in mind and write around them. When trying to write more content, take your base keyword and brainstorm related terms to the keyword. Doing this will let you get the very best out of your keywords and create as much content as possible. If you run dry of ideas, look at what others have written on the topic and you can get more and more ideas.
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4. Optimise Your Website Landing Pages
When you create a landing page, your aim should be to push a product or topic. Proper keywords are a must here. The title should put the keyword itself front and centre, then the keyword should appear naturally throughout your content. Finding a keyword that works is essential to this. Research and testing are a must to get the required results.
These four tips can give you the base you need to kick on and really optimise your website. Maintaining your site is something you have to do regularly. Our guide is what you should be doing at a minimum to keep it healthy and optimised.
If you would like your website optimised, get in touch with Meath Web Design today.