Just starting a new SEO campaign for your business? Are you fresh to the idea of it and wondering what SEO is all about? No matter what, we have some SEO tips to help you get on your way.
Know How Others Search Online
Some marketers have an idea of being above keyword research and prefer to run test after test. This still isn’t a bad idea, but you could be missing out on big chances. SEO today is all about finding potential buyers at the right time to make conversions, not just getting traffic.
Your long term SEO objective should be to optimise for both search intent and the reason behind the search. When you figure out this combo with your audience, your goals become more attainable.
Knowledge is power, now more than ever. You can’t be making guesses or assumptions at what will work if you want to do really well. Using a mixture of testing and knowledge will let you hone in on the traffic you want and the conversions you need.
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Understand Your Current Traffic
If you are tentative about dipping your toes into the world of keyword research, or are a bit overwhelmed then look at your current search traffic. What keywords are getting you visitors? What pages are getting hits? Take your top five pages overall and see what they share. Content length? Topic? What is it?
Understand which of your posts do well and why is a must. Taking these and content that’s relevant for a long time and updating them is a great way to keep getting fresh site visits. Knowing what’s getting you visits means you can plan your content better. Not only will this get you visits, but it will get your repeat visits and brand affinity.
Find posts that perform well and evergreen content and think of creative ways to update them. Taking a closer look at your SEO and search traffic performance can ideally help you update the content calendar with subjects that your visitors will appreciate.
Know What The Bots Need and What Humans Like
All too often, people write content that is highly optimised for the robot side of SEO and not the reader aspect. Your keywords aren’t just there to get your website higher up in the SERP’s. Their main aim is to capture your audiences attention with quality, relevant content.
You should always be thinking about your potential audience when creating content. This content has to be both appropriate and engaging to readers to keep them coming back. Developing knowledge of what readers want to see and read is a big step towards quality optimisation.
You may be writing the very best, ground breaking content out there, however, if no one can see it then what use is it? This is why you should write all of your content to be optimised to rise through the SERPs. You don’t just want to go ahead and start cramming in keywords to get there though. Algorithms can easily pick this out and sink your pages. You can’t cheat your way to the top and must do it using the correct optimisation methods.
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Stay Up to Date With New SEO Methods
What’s needed to stay at the top of the SERP’s is always changing. If you want to do well you have to keep up to date with new updates and latest movements. Newbies and pros must stay fresh with what is going on. Optimising for an out of date objective will be a waste for you. Read and watch some of the big names in the business to get the best out of your site.
Know What Works
As we said in the last point, you have to stay up to date with the latest SEO trends and fundamentals. The current ranking factors is a strong starting point. The basics like keywords, content, backlinks etc are some of the very few basics you need to know.
This is only a very brief rundown through the “need to knows” of SEO. Take it as a leaping off point for your SEO journey.
If you liked what you read, then have a look at our SEO Best Practices rundown.
If you would also like to see where you can improve your SEO, get in contact with an SEO Meath Agency.