Creating an internal linking structure that works when you are new to SEO can be difficult. However, with a little bit of planning and thinking you can create something that is sure to power your website. Read on to see our internal link guide and get the best for your website. Check out our other post for the basics of internal linking.
When developing an internal linking plan there are a few variables you have to consider. What sort of website do you have? What is important on your website? Are there are certain pages that you want to be seen first?
Understand Page Hierarchy
The simplest structure is the best structure you can have. Your homepage should act as the hub for the rest of the website and should link to your largest category parent pages. These parent pages can then link to your sub-pages and the sub-pages can link to the relevant parent page. You will be fine for linking to the homepage as it will more than likely be in your navigation bar on the top of the page.
You have to be careful for all of your other pages however. Your other sub-pages/children will have to link to the parent page and other children pages in the same category. Having them link to each other is another great internal link strategy.
Internal Link Guide – Related Posts
Having a section where you can be sure your website will send links to other relevant pages is very important. A simple “related posts” section at the bottom of a page is an easy way to do this. This means that you have an easy way to create a linking structure that will work for your website. We would say you should add the links yourself versus letting the website do it itself. This gives you more control over the links and their linking.
Although this is not just quite as automatic and easy as you’d want it ensures you get the best performance for your site. If you want to make changes in the future you will have to go through and make them yourself which is time consuming. It is still worthwhile though as a way of keeping maximum level of control over your website.
Sprinkle Links in Among Your Most Popular or Recent Posts
Providing you do not have a static website, your homepage will have an area that displays your newest posts. If it is static, you will have to add the articles to a sidebar or menu. Putting these links on your homepage is a good way for you to get traffic to your posts and pages.
If you have any questions or queries about internal linking then just get in touch with us. If you are interested in getting some SEO done on your website then just get in contact with us.