As a business owner, you will hear a lot of fuss about SEO. However, how do you know where you are going wrong and how can you find the solutions to it? Read on, and we will show you how you can SEO audit you own website.
What Are SEOs Components?
SEO can be broadly broken down into three different components – technical, on-page and off-page SEO. There are other points but these are your base to build your website on.
On-Page SEO Audit
This involves looking at the front-end work you have done on your site. From the written content to your internal linking structure. Your internal linking structure is important. Too many links across your website can be detrimental to your efforts.
Your website content should be broken up into silos and content in these silos should all be related. Putting too many categories into one silo is a bad idea.
The actual content itself should focus on keywords that you want to target. However the actual make up of the content and keyword distribution can cause issues for some people looking to engage in SEO on their website. We recommend having your keyword in your page title, at least one heading, two-three times in your actual content depending on content length and both your meta title and description.
Off-Page SEO Audit
This part of the audit looks at the links coming to your website from other sites. It is an important aspect that some people can very easily overlook and loose sight of. Links to your website should ideally come from reputable websites that cover similar topics to yours.
You could been in for a bit of a surprise when you go here and see your website has been attacked with poor quality, spammy links. You can deal with this by asking the website to remove the link or gather all of the links and disavow them using Google’s search console. This will tell the search engine to disregard them and they will not damage your website.
It’s slow and tedious work, but pays off when you see your pages climbing the SERPs.
Technical SEO Audit
This the background, technical aspects of your website such as site speed, your sitemaps and indexability. Having a website that is easy for search engine bots to crawl and index is a must if you want your site to rank well. Your website may have issues with redirects and mixed content errors that will cause the bots to not index areas of the site.
If you would like your website’s SEO audited, then don’t hesitate to get in contact with us at Meath Web Design and we can see how best to improve your website