A website without a domain is just a collection of code. People often don’t think about their address once they secure it initially. The cost of upkeep is relatively low versus other aspects of designing a website. However, it can go wrong and if it does can be a real hassle to get back on track.
Here are 7 things you have to know to keep your domain safe.
Pick the Domain Extension That Suits you Best.
An extension is the .ie, .com, etc. bit that comes after your website name. A .com is the safest bet if you are unsure of where to go for, but having an extension that reflects your businesses geographical position is a good idea.
A localised extension builds trust with potential customers and helps with SEO. In Ireland this is .ie, or for the the UK would be .co.uk. A localised address is always a good idea for a website in a specific country.
How to Pick the Best Option for Your Business
Having your business operating with a address that is simple to remember and easy to write is a must. On top of this, a domain that properly reflects your business is vital. You wouldn’t expect a domain that talks about dog toys to sell car parts.
The addition of a hyphen, number or acronym version of your business name can doubly throw people off. This could lead to a loss in traffic and thus revenue.
Your Domain and SEO
A domain with a keyword you are targeting in it can be a big boost to your SEO efforts. It is one of the many factors that can help get you to the top of the SERP’s. It can be one of the things that can really speed up your SEO attempts. Try location based addresses…like this one you are on right now.
Keeping it short and sweet is the name of the game here. Aim for no more than 20 letters. Ideally it should just be your business name plus your extension whatever that may be.
Get Your Domain and Keep it
Once you have secured your domain it is vital that you avoid it running out. Some folk will buy your domain and try and sell it back to you at a premium if it expires. The best way to do this to buy your domain for years at a time and be aware to check it’s renewal date every year.
Your domain can be a powerful asset to your business as well as a necessity to your business. If you’re in the search for a new web address, we would recommend hostingireland.ie. If you would like to build a website on your freshly purchased domain then get in contact with us at Meath Web Design today.