If you have spent any amount of time reading about or working on your digital marketing, you will know that we love an acronym. Everything gets shortened into an acronym, which can be daunting to a newbie, and lead to much confusion. Although PPC and CPC are phrases that are used interchangeably, they are two …
If you take payments online then of course you will have a PayPal account, but what other options are there? It has been a stable payment processor since the early 2000’s. However, what PayPal alternatives are out there? Well there are plenty of alternatives for you, but here are five you may never have heard …
In 2020, Google told us all that Core Web Vitals would play a role in determining SEO rankings for 2021. As well as this, they said they would be announcing a test that would give users an idea of pages with a great experience. Ever since, web designers, managers, etc have been bringing their websites …
WordPress is one of the most popular content management systems (CMS) in the world. No matter what way you are using it, you need to keep WordPress updates frequent. This means both the WordPress core and any other plugins or themes need to be kept in their best shape. Read on to see how why …
We use WordPress for just about all of our websites. We are not alone, WordPress powers about one-third of all websites in the world, from small time to the biggest of big time. Free to install but in no way limited, you can design just about any website you have in mind using WordPress. Before …
If you want to take payments online, you are going to need an online payment processor. There are a number of considerations you have to make when it comes to picking the right processor for you. Read on to find out what the most popular ones are, and which will work best for you. PayPal …
Do you want to get a real understanding of how your website is actually performing? Well then website metrics are the way to go to aid in your understanding. There are a few different tools and indeed key performance indicators here, but the most popular is Google Analytics. However, this is not a review of …
If you are looking to SEO your website, you are faced with three options; do it yourself, hire someone to do it inhouse, or hire an SEO company. Each of these of course has it positives and negatives, but today we are going to look at the last option of hiring an SEO company. We …
Do you want to improve your businesses SEO on a small budget? To be successful, you need to know what to do and what will benefit your business the most. Read on to see how you can do just that. Look At Competitors You are definitely not the only business competing in your niche. Look …
What is a call to action (CTA)? Well it is that little thing designed to urge a potential client into the next step of your website. Whether this is a purchase, a newsletter signup or a free demo, they are a crucial part of getting business. Read on for the six ways we think you …